About us

Our art becomes a reality through traveling!
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Our art becomes a reality through traveling!

Our inspiration: the happenings

The happenings -an artistic movement from the 60s- were marked by making art out of the ordinary, spontaneously integrating the audience and transforming them into active participants.

At VAOVA we take this concept as our inspiration to surprise our clients, creating unmatched experiences that include different artistic and cultural expressions such as painting, design, performance, gastronomy, and music, in the same way that happenings combined, in a single event, multiple artistic genres.

For this reason, all of our activities are imbued with artistic ingredients, assuming the word “happening” literally to bring about, through innovative details, the most authentic trips, and events.

Mission

We transform the image of our destinations, creating memorable experiences that connect people.

Vision

To become the most innovative alternative in group tourism and to be recognized for articulating the different actors in the industry around a common goal: to build a country.

History
  • 2013
  • 2014
  • 2016
  • 2017
  • 2020
2013
VAOVA’s flight takes off

“Va o vá” (either you go or you go) is a local motto that leaves no room for excuses, and we have thus adopted it as the name of our brand. It is, at the same time, a motto that reflects the motivation, vision, and propensity toward entrepreneurship of our founder, Juan Pablo Toro. These features, along with his inspiring passion for travelling, gave rise, in 2013, to the legendary project of VAOVA.

2014
The establishment of a company

The skill and determination of what started as our founder’s hobby–planning trips around the world for family and friends–, unlocked the door to an ever-growing audience, compelling us to establish a company, by bringing together a talented group of people. Since day one, VAOVA’s leading ambition has been to place at the disposal of our clients, the detailed knowledge that we have of the destinations that we travel to, thereby managing to, according to the interests of each traveler, get the most out of the magic disclosed by each location.

2016
The turning point

We hit the ground running when we planned, for the first time, a trip to Colombia for a particularly demanding client: 300 students coming from two of the world’s most prestigious business schools: Harvard and Chicago Booth. After witnessing the positive responses from the students, it became apparent that we had created a product that deserved to be replicated for other clients and in other destinations. As a result, VAOVA’s iconic University Treks were born.

2017
Sustained growth

After our first University Trek, VAOVA grew exponentially. Ever since, more than 3,000 students have travelled with us to Colombia. Other prestigious business schools from the U.S. and Europe have come aboard the Vaova experience, including Stanford, Wharton, Columbia, and the IE Business School. As a result, we now lead the University Treks market in Colombia. Yet,  because of its social and economic impact, the accomplishment that makes us proudest is having ranked Colombia as the third most popular destination in the world, only after Israel and Japan, among MBA students in the U.S. This has, at the same time, encouraged us to expand the limits of our product, in order to welcome numerous students coming from other disciplines–Harvard Kennedy School, Columbia SIPA, and Princeton Med School to name a few–, as well as international organizations, such as YPO (Young Professionals Organization) and the Atlantic Council.

2020
National Tourism Award

In 2020, the pandemic caused by COVID-19 jeopardized the tourism industry like never before. Yet,  at VAOVA, we turned the challenging situation into an opportunity to enhance, amongst other things, our company’s input in strengthening the national tourism industry. As a result, we created Events in favour of promoting our country, a project whose main purpose has been, breaking the frontiers imposed by the digital format, to promote Colombia as a touristic destiny, in the eyes of the international community. The creative spirit and determination that characterized the event enabled us to win the national industry’s most prestigious award, in the category of leadership in innovation strategies.

2013
VAOVA’s flight takes off

“Va o vá” (either you go or you go) is a local motto that leaves no room for excuses, and we have thus adopted it as the name of our brand. It is, at the same time, a motto that reflects the motivation, vision, and propensity toward entrepreneurship of our founder, Juan Pablo Toro. These features, along with his inspiring passion for travelling, gave rise, in 2013, to the legendary project of VAOVA.

2014
The establishment of a company

The skill and determination of what started as our founder’s hobby–planning trips around the world for family and friends–, unlocked the door to an ever-growing audience, compelling us to establish a company, by bringing together a talented group of people. Since day one, VAOVA’s leading ambition has been to place at the disposal of our clients, the detailed knowledge that we have of the destinations that we travel to, thereby managing to, according to the interests of each traveler, get the most out of the magic disclosed by each location.

2016
The turning point

We hit the ground running when we planned, for the first time, a trip to Colombia for a particularly demanding client: 300 students coming from two of the world’s most prestigious business schools: Harvard and Chicago Booth. After witnessing the positive responses from the students, it became apparent that we had created a product that deserved to be replicated for other clients and in other destinations. As a result, VAOVA’s iconic University Treks were born.

2017
Sustained growth

After our first University Trek, VAOVA grew exponentially. Ever since, more than 3,000 students have travelled with us to Colombia. Other prestigious business schools from the U.S. and Europe have come aboard the Vaova experience, including Stanford, Wharton, Columbia, and the IE Business School. As a result, we now lead the University Treks market in Colombia. Yet,  because of its social and economic impact, the accomplishment that makes us proudest is having ranked Colombia as the third most popular destination in the world, only after Israel and Japan, among MBA students in the U.S. This has, at the same time, encouraged us to expand the limits of our product, in order to welcome numerous students coming from other disciplines–Harvard Kennedy School, Columbia SIPA, and Princeton Med School to name a few–, as well as international organizations, such as YPO (Young Professionals Organization) and the Atlantic Council.

2020
National Tourism Award

In 2020, the pandemic caused by COVID-19 jeopardized the tourism industry like never before. Yet,  at VAOVA, we turned the challenging situation into an opportunity to enhance, amongst other things, our company’s input in strengthening the national tourism industry. As a result, we created Events in favour of promoting our country, a project whose main purpose has been, breaking the frontiers imposed by the digital format, to promote Colombia as a touristic destiny, in the eyes of the international community. The creative spirit and determination that characterized the event enabled us to win the national industry’s most prestigious award, in the category of leadership in innovation strategies.

Our Values
We are responsible
We operate our trips and carry out our commitments with utmost rigour, while taking care of the natural environment and supporting local communities.
Innovation is an everlasting process
Making good use of technology and with the help of a talented interdisciplinary team, we constantly seek to expand the frontiers of our products, upgrade our services, and have an ever–growing positive impact on the communities that we travel to.

We’re trustworthy

We forge relationships based on trust and bilateral growth with our clients and partners.

We’re passionate travelers

We take great pleasure in exploring and discovering new destinations to share them with our equally passionate travelers.
This is what makes us unique

We add an artistic ingredient to the craft of tourism, by transforming everyday spaces into memorable experiences that bring to light the magic and folklore hidden behind each destination. We tirelessly upgrade the experiences that we put together, in order to always go beyond our client’s expectations.

We firmly believe that tourism has what it takes to improve the lives of the great number of people that form part of the industry. That is why, the experiences that we offer are carefully crafted with the purpose of fostering employment and growth in the local communities that we travel to. In parallel, we work in favour of protecting the environment, by partnering only with responsible brands and being respectful of the natural resources.

VAOVA offers you the opportunity to explore the destinations according to your particular needs and interests, no matter the size of the group. We work very hard to understand your specific aims when travelling, with the purpose of providing you with a service of the highest possible standards. You can count on us throughout the whole trip.

Our recognitions
Our Team

The team, at Vaova, is made up of a group of people coming from diverse backgrounds, from art and design to law and finance, that share a passion for traveling and for having a positive impact on the local communities of every destination.

Allies
Work with us

We know that talent, like tourism, has no limits.  That is why we are constantly on the look for new talented and creative minds to join our team, as well as for new avant-garde and committed suppliers that want to lend us a hand in innovating on the products that we offer. If you believe that your profile or product is compatible with Vaova, please leave us your information below:

Applicants
Suppliers