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Getting to know you
We introduce VAOVA, understand the school, the organizers' expectations and the type of activities the cohort wants to include.
About
About VAOVA
The company, the team, Founder & CEO Juan Pablo Toro.
The Happenings Methodology
How we engineer the WOW factor.
Awards & Recognition
SITE Crystal Award · 3× ProColombia.
Strategic Alliances
Ovation · SITE · 5-country representation network.
Case Studies
Programs they re-tell at every meeting.
Press
Press releases, dates and external sources.
University Treks Colombia · Since 2017
VAOVA designs university treks in Colombia for graduate programs, MBA cohorts, executive education groups and faculty-led trips that need academic access, cultural immersion, student choice and a local team strong enough to move large cohorts without making the trip feel generic.
Source: VAOVA internal program records, 2017–2025. The 12,000+ figure includes university trek travelers operated by VAOVA across MBA, graduate, executive education and faculty-led programs since 2017. The “18 of 20” figure refers to the top 20 US MBA programs as ranked by major business-school league tables; full school list visible below.
The trust we’ve earned
Harvard
Harvard Business School
Wharton
The Wharton School
Stanford
Stanford GSB
Columbia
Columbia Business School
Booth
Chicago Booth
Yale
Yale SOM
MIT Sloan
MIT Sloan
Kellogg
Northwestern Kellogg
Haas
Berkeley Haas
Tuck
Dartmouth Tuck
Fuqua
Duke Fuqua
Darden
UVA Darden
Ross
Michigan Ross
Stern
NYU Stern
Johnson
Cornell Johnson
Tepper
Carnegie Mellon Tepper
Anderson
UCLA Anderson
Marshall
USC Marshall
School lists shown reflect ongoing and historical trek partnerships. Specific cohorts and seasons vary year to year.
What makes a VAOVA trek
A university trek needs more than a beautiful itinerary. It needs student choice, academic access, social energy and an operations team that can make several experiences happen at the same time.

Academic, cultural and social activities at the same time
A VAOVA trek is not one bus following one guide. Academic sessions, cultural activities and social experiences can run simultaneously so each student chooses the version of Colombia they want to live.
Designed around the cohort, not a fixed template
Every school arrives with different expectations: entrepreneurship, peacebuilding, finance, social impact, food, design, nightlife, climate or Latin American business. The itinerary is rebuilt around that cohort.
A platform and support system before arrival
Trip leaders are supported before the trek with launch materials, trip information and a traveler platform where students can choose details such as domestic flights, hotels and roommates when the program requires it.
VAOVA staff on the ground from landing to goodbye
From the moment students arrive, VAOVA staff, guides and operations teams accompany the group. Transport, hotels, venues, meals, activities and support are handled by the same local team.
How do we do it?
The current VAOVA trek model already has a proven process: understand the school, design a proposal, help launch the trip, support travelers before departure and accompany the group once they land in Colombia.
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We introduce VAOVA, understand the school, the organizers' expectations and the type of activities the cohort wants to include.
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We design a tailor-made proposal with itinerary and quotation, including accommodation, internal flights, transfers and optional add-ons when needed.
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We support the launch at the university, virtual or in person, with promotional material and presentation support for the organizing team.
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Our customer service team helps students feel confident before the trip and answers questions as the group prepares to travel.
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Before arrival, travelers receive recommendations and trip details. Once they land, VAOVA staff accompanies the group throughout the destination.
VAOVA activities portfolio
Students can move between parties, learning sessions, outdoor adventures, wellness moments and cultural experiences. The portfolio is flexible, so each cohort can shape a Colombia trek that feels like its own.

Events and Parties
Medellín
Climb the stairs of a natural landmark, discover a magical town, and celebrate in a festival-inspired party.

Events and Parties
Santa Marta
Explore Colombian magical realism through picturesque scenes, local flavor and an immersive celebration.

Events and Parties
Santa Marta
A pool party connected to nature, traditional lunch and the sounds of the Sierra Nevada.

Events and Parties
Cartagena
A party inspired by Cartagena's independence traditions, Caribbean culture and champeta rhythms.

Events and Parties
Bogotá
Explore downtown Bogotá and close the day with Colombian sounds in a restored colonial house.

Events and Parties
Coffee Region
A celebration of Coffee Region culture, traditions, landscapes and local warmth.
Promoters
Promoters help classmates discover a destination, shape the itinerary and become the person who makes the trek possible.
Promoters help shape a trip around their classmates while contributing to the socio-economic development of the destinations they visit.
The trek strengthens connection between classmates through cultural experiences, fun activities and unforgettable places.
Promoters become agents of change by encouraging a more genuine way of seeing Colombia through culture, art, landscapes, music, food and regional joy.
Each member of the group can experience the destination differently, no matter how many people are traveling.
Benefits
Promoter testimonials

“It has been one of the best experiences I have had not only on CBS but in my life.”
Columbia Business School

“I did not know if I wanted to bring people here, but when I met VAOVA I realized that it was going to be very easy.”
MIT

“I managed to show Colombia how I wanted to show it, and change the image of the news a bit.”
Wharton

“The only reason why I was relaxed is because we did this with VAOVA.”
Harvard
Where treks go
Business access, government, entrepreneurship, gastronomy, museums and the most connected airport in Colombia.
Innovation, social transformation, urban culture, Guatapé, nightlife and conversations about what a city can become.
Caribbean culture, history, walled-city venues, islands, food, music and closing nights that feel like a reward.
Nature, coffee culture, haciendas, biodiversity and slower moments for reflection outside the major cities.
University trek FAQs
These are the questions schools, student clubs, faculty teams and promoters usually ask when planning a Colombia university trek with VAOVA.
For program leaders
We've hosted Harvard, Wharton, Stanford, Columbia, Booth and Yale. Tell us which cohort is coming and what they want to learn.