Strategic Alliances · International Network
Ovation, plus 5 representations abroad. Three bureaus at home.
Strategic DMC partnership with Ovation Global DMC's worldwide chain. Dedicated in-market representation in the United States, United Kingdom, Benelux, Poland and Brazil. Active SITE member since 2018, and inside the three main Colombian convention bureaus. The network behind the operation, named.
For international buyers, a representative is a local contact who already knows Colombia and how VAOVA operates. They can help shape the first brief before the destination team takes over.
Below: every active alliance, the country it covers, when it started, and the public third-party page that confirms it.
Strategic representation
6 voices that bring Colombia to the world's incentive markets.
VAOVA is a Strategic DMC Partner of Ovation Global DMC. Our five country-specific representatives support buyers in their markets. Each partner’s details and website are below.
Ovation Global DMC
Since March 2026Worldwide · Ovation's global DMC chain
VAOVA is the Strategic DMC Partner of Ovation Global DMC for Colombia, representing Ovation's worldwide DMC chain exclusively in our country. Ovation, an MCI Group company, operates in 100+ destinations and is one of the most trusted DMC networks in the global Fortune 500 ecosystem. Selection as a Strategic DMC Partner is invitation-only.
Moulden Marketing
Since July 2024United Kingdom
VAOVA is Moulden Marketing's exclusive Colombia DMC partner in the UK. Moulden Marketing is a UK destination and venue marketing consultancy founded in 1996, an ICCA member, representing DMCs to the British MICE industry. UK buyers can reach VAOVA directly through Moulden's dedicated VAOVA page.
Travelmediate · Benelux
Since January 2024Benelux
VAOVA is Travelmediate's Colombia DMC partner across the Benelux markets. Travelmediate is a leading international DMC representation company with 15+ years of experience, connecting event and travel planners with vetted DMC partners across 80+ destinations.
Travelmediate · Poland
Since January 2024Poland
VAOVA is Travelmediate's Colombia DMC partner for the Polish market. Travelmediate covers Poland from its Benelux base, giving Polish corporate buyers a direct local interlocutor to brief, evaluate proposals and align expectations with VAOVA in Colombia.
GPS Destinations · DMC Collective
Since February 2025United States
VAOVA is part of the GPS Destinations DMC Collective, the curated network of independently owned DMCs serving 100+ destinations across the Americas, Europe, Africa and South Pacific. The Collective gives US planners a single trusted resource to short-list Colombia alongside other premier MICE destinations.
Soul in MICE
Since April 2025Brazil
VAOVA is Soul in MICE's Colombia DMC partner for the Brazilian market. Soul in MICE is São Paulo-based, founded by Débora Motta with 15+ years in incentive travel, building curated networks of selected DMCs to deliver experiences across global destinations.
Industry institution
The only global society exclusively dedicated to incentive travel.
SITE is how international corporate buyers, agencies and Fortune 500 procurement teams find DMCs that actually specialize in incentive travel — as opposed to general tourism operators with an MICE department.
SITE — Society for Incentive Travel Excellence
Since 2018Global · 90+ countries
SITE is the only global community exclusively dedicated to incentive travel professionals, with 2,000+ members across 90+ countries. Less than eight DMCs in Colombia hold active SITE membership.
Colombian convention bureaus
Active inside the three Colombian bureaus that run the destination conversation.
Convention bureaus are the official public-private bodies that promote each city as an international meetings, conventions and incentive destination. Active membership signals that VAOVA is part of the conversation that defines how Colombia presents itself globally.
Bogotá Convention Bureau
Member for 5+ yearsBogotá, Colombia
Active member of the Bogotá Convention Bureau, the official entity that promotes Bogotá as a destination for international meetings, congresses, conventions and incentive travel. The Bureau coordinates with the city, hotels, venues and DMCs to attract and support large-scale events.
Medellín Convention Bureau
Member for 5+ yearsMedellín, Colombia
Active member of the Greater Medellín Convention & Visitors Bureau, the public-private organization that positions Medellín and Antioquia for international congresses, conventions, corporate events and incentive travel.
Cartagena Convention Bureau
Member for 5+ yearsCartagena, Colombia
Active member of the Cartagena de Indias Convention Bureau, which promotes the walled city as a destination for international meetings, conventions, incentive travel and large-scale corporate events on Colombia's Caribbean coast.
Frequently asked
What this network covers.
Questions about our DMC partnerships and international representation.
- What is a DMC strategic alliance and why does it matter for international buyers?
- A strategic alliance is a formal representation agreement between a Destination Management Company (DMC) in one country and a sales / representation house in another. For international buyers, it means there is someone local — in their market, in their time zone, often in their language — who already knows the DMC's standards and can brief, evaluate proposals and align expectations before the operation starts on the ground.
- What is the relationship between VAOVA and Ovation Global DMC?
- VAOVA is the Strategic DMC Partner of Ovation Global DMC for Colombia. Ovation, an MCI Group company, operates a worldwide DMC chain across 100+ destinations and is one of the most trusted destination management networks in the global Fortune 500 ecosystem. Selection as a Strategic DMC Partner inside the Ovation chain is invitation-only.
- Where else does VAOVA have dedicated international representation?
- VAOVA has active strategic representation in the United States (GPS Destinations DMC Collective), the United Kingdom (Moulden Marketing), the Benelux (Travelmediate), Poland (Travelmediate) and Brazil (Soul in MICE). Each representative is a local company that VAOVA buyers can contact directly in their own market.
- Is VAOVA a SITE member?
- Yes. VAOVA is an active member of SITE — the Society for Incentive Travel Excellence — since 2018. SITE is the only global community exclusively dedicated to incentive travel professionals, with 2,000+ members across 90+ countries. Less than eight DMCs in Colombia hold active SITE membership.
- Which Colombian Convention Bureaus is VAOVA a member of?
- VAOVA is an active member, for over five years, of the Bogotá, Greater Medellín and Cartagena de Indias Convention Bureaus. These are the official public-private organizations that promote each city as a destination for international meetings, congresses, conventions and incentive travel.
- Why doesn't VAOVA list a representative in every European country?
- Our representatives know the VAOVA team and the Colombia operation. They help buyers in their markets shape a brief and connect them with the people who will run the program. We only list partners we work with in practice.
Engage VAOVA as your Colombia DMC