São Paulo, Brazil & Bogotá, Colombia —
VAOVA has been appointed as the Colombia DMC partner of Soul in MICE, the São Paulo-based incentive and MICE representation house founded by Débora Motta. The partnership, effective April 2025, gives Brazilian agencies, marketing teams and corporate buyers a direct local interlocutor in Brazil to brief, evaluate and contract incentive and meetings programs in Colombia.
Soul in MICE was founded with a clear thesis: build long-lasting, transparent partnerships with carefully selected DMCs across the world's incentive destinations and act as the trusted bridge between Brazilian buyers and global on-the-ground operators. With 15+ years in incentive travel and a multicultural background spanning the United States, Portugal, Spain, Italy and the Caribbean, Débora Motta brings a curatorial approach to destination selection.
The appointment follows VAOVA's recognition with the SITE Crystal Award 2026 and reinforces Colombia's positioning inside the Latin American incentive market for Brazilian top-performer programs and high-stakes corporate events. Brazilian buyers can now find VAOVA listed on Soul in MICE's Colombia destination page.
“Brazil is a sophisticated incentive market that demands operational rigor and original creative work. Having Soul in MICE represent VAOVA in São Paulo gives Brazilian buyers exactly that — a local partner who already knows the standard we deliver in Colombia.”
About VAOVA
VAOVA is Colombia's award-winning Destination Management Company (DMC), founded in 2013. With in-house teams in Bogotá, Medellín and Cartagena, VAOVA designs and operates incentive travel, meetings, corporate events, university treks and private journeys for international buyers. The company is the SITE Crystal Award 2026 winner for Excellence in Incentive Travel: Latin America & Caribbean and a three-time recipient of the ProColombia National Tourism Awards. VAOVA is a SITE member and Ovation Global DMC's Trusted Strategic Partner for Colombia, with dedicated international representation in the United States, United Kingdom, Benelux, Poland and Brazil.
Press contact
Response within 24 hours, business days. Available for interviews, photography and quotes.