Bogotá, Colombia —
VAOVA was named winner of the 2025 ProColombia National Tourism Award in the category 'Innovación en el turismo: de lo extraordinario a lo excepcional' for the project 'Quálitas: más allá del realismo y la magia'.
The award is granted by ProColombia, the official Colombian government agency for the promotion of exports, tourism and foreign direct investment. The 2025 edition — the 7th iteration of Premios Nacionales de Turismo — received 85 submissions from 21 Colombian departments and was evaluated by a panel of national and international jurors.
The recognized project showcases VAOVA's signature approach to designing incentive travel: an integrated combination of destination strategy, cultural storytelling, in-house creative direction and Happenings — the methodology VAOVA uses to deliver the emotional peaks of a corporate program.
This is VAOVA's third ProColombia National Tourism recognition, following awards in 2020 and 2021, and confirms the company's role as a reference DMC for innovation in Colombian incentive and corporate travel.
“Innovation in tourism is not about technology. It is about deciding to design the destination instead of merely operating it. The recognition from ProColombia validates that bet over the past decade.”
About VAOVA
VAOVA is Colombia's award-winning Destination Management Company (DMC), founded in 2013. With in-house teams in Bogotá, Medellín and Cartagena, VAOVA designs and operates incentive travel, meetings, corporate events, university treks and private journeys for international buyers. The company is the SITE Crystal Award 2026 winner for Excellence in Incentive Travel: Latin America & Caribbean and a three-time recipient of the ProColombia National Tourism Awards. VAOVA is a SITE member and Ovation Global DMC's Trusted Strategic Partner for Colombia, with dedicated international representation in the United States, United Kingdom, Benelux, Poland and Brazil.
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